Toyota’s presence as the Title Sponsor of NCLR is clearly felt

Toyota's footprint at NCLR 2014

Toyota is celebrating its 10-year anniversary as the number one auto brand for Latinos at the annual NCLR conference. Throughout the three-day gathering of Hispanic leaders from around the country, Toyota will meet to network and learn about critical issues for the Latino community. As part of its work with NCLR, Toyota has already donated a new car to a deserving Latino leader, featured booth appearances by professional athletes and entertainers and shared its celebrated Buckle Up for Life program with
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JPMorgan Chase & Co. Awards $4 Million Grant to NCLR

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We're investing $4MM with @NCLR to narrow the #wealthgap & improve opportunities for Hispanic households— J.P. Morgan (@jpmorgan) July 19, 2014 JPMorgan Chase & Co. announced today a $4 million investment to support the National Council of La Raza’s (NCLR) community development programs and research projects aimed at narrowing the wealth gap and improving prosperity opportunities for low-income Hispanic households nationwide. This grant follows a $6 million JPMorgan Chase
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Grocery wars: 3 helpful ingredients to win Hispanic shoppers

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Hispanics have an appetite, and with an estimated purchasing power of $1.5 trillion by 2015, they are an important audience that grocery chains should not ignore. Hispanics are spending more frequently on groceries and shopping perishables than other consumer groups in the United States, according to the Nielsen report “Fresh View of Hispanic Consumers.” Fresh food is the cornerstone of Hispanic grocery shopping, as Hispanics spend $175 more on fresh foods per year than the national average. Fresh food
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Marketing Hollywood to Hispanics

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( source: The Wrap) When Jaime Gamboa started working in the entertainment industry seven years ago, movie studios had little idea how to court the Hispanic market. Studios appeared to be using Google to translate their trailers into Spanish; outreach to the community amounted to a press day in Miami with “the Latino in the movie.” But studios have no choice but to wake up to growing power of the Hispanic moviegoing audience. “Everyone has recognized the importance” of the Hispanic audience, Gamboa told
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EverFi and BBVA Compass Launch Spanish-Language Financial Education tool for Hispanic Market

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EverFi, Inc. announced today that Sunbelt-based BBVA Compass will be the first institution to offer a Spanish-language version of its adult financial wellness solution. The EverFi@Work™ program is a modular, interactive learning tool that helps learners develop important money management skills and gain a deeper knowledge about topics such as credit, investing and saving for retirement. The new course is specifically designed for the growing Hispanic population and adds to EverFi's comprehensive financial
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New children’s program on Vme TV explores the solar system and reinforces STEM learning

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Vme TV is taking preschoolers to space with its new, Spanish-language animated series, 'Exploradores Espaciales' (also known as Space Racers™ in English),  an engaging and dynamic program that allows viewers to follow spaceships and their fellow cadets on adventures through the solar system, learning about scientific investigation and the importance of teamwork. ‘Exploradores Espaciales’ premieres on Vme TV on July 21, 2014 at 8:30 a.m. E/P. ‘Exploradores Espaciales’ showcases fun-loving spaceship
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Wealth Share of Hispanic Population May Triple by 2025

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The wealth of Hispanic families would triple in inflation-adjusted terms by 2025 if wealth-building trends observed during the past two decades resume, according to new research from the Federal Reserve Bank of St. Louis’ Center for Household Financial Stability. Hispanic families accounted for only 2.2 percent ($1.4 trillion) of the U.S.’s total net worth in 2010, despite representing 16.3 percent of the population. This is due to average wealth per household being only $108,871 for Hispanic families, compared
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MundoFox Collaborates with Catholic Charities USA to address border crisis

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Special coverage, “Frontera… Esperanza Muerta” (Hopeless Border), to inform on the current situation at various points along the border Noticias MundoFox today announced  a collaboration with Catholic Charities USA (CCUSA) to promote the organization’s fundraising efforts, which are aimed to alleviate the conditions for thousands of undocumented children that have been detained at the U.S./Mexican border.  A series of special Noticias MundoFox reports entitled “Frontera…Esperanza Muerta” will highlight
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Michael Alicea to lead Nielsen’s Human Resources for Global Business Services and Development Groups


Nielsen recently announced the promotion of Michael Alicea to senior vice president of Global Human Resources, Global Business Services (GBS). Alicea will be responsible for all human resources activities across the Entertainment and Business Development groups, which has more than 30,000 employees. He oversees a team of more than 30 individuals; spanning global operations, technology, engineering and other business units. He reports to Mary Liz Finn, chief human resources officer and is based in New York. Alicea
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New Study Sheds Light on Engaging Bicultural Latinos

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Bicultural Latinos—Hispanics who feel strong cultural ties to both their U.S. and Hispanic identities—represent more than half (53%) of America's Hispanics, according to Horowitz Associates' FOCUS: Latino™ 2014 report.  Biculturals, who tend to be more educated and make more money than average Hispanics, are a highly desirable target demographic for advertisers.  Additionally, compared to total Hispanics and TV content viewers overall, biculturals are younger, more entertainment-oriented, and very tech-savvy. 
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Experian® and Univision Communications launch Spanish-language solution to meet credit-related needs of Hispanics


  Experian Consumer Services-Affinity, the unit of Experian that provides credit monitoring and identity protection products as co-branding opportunities to businesses, and Univision Communications Inc., the  media company serving Hispanic America, announced the launch of a Spanish-language, credit-focused product and online financial resource center for the U.S. Hispanic community. Each organization has contributed its respective expertise creating Credito y Mas, a customized and culturally-relevant product
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NCLR’s National Latino Family Expo® Offers A Fun And Informative Weekend


NCLR (National Council of La Raza) will celebrate the influence of the Latino community at the 2014 National Latino Family Expo® on July 19–21 in Los Angeles, the city with the country's largest Latino population. Held in conjunction with the 2014 NCLR Annual Conference at the Los Angeles Convention Center, families will be treated to an engaging and educational weekend. With nearly 200 exhibitors, the event will feature health screenings, live entertainment, giveaways and more. The Expo's Sports and
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