Univision News and Variety partner to create co-branded multiplatform entertainment segment

06/19/2013 By Leave a Comment
Source: Variety.com

Univision News and Penske Media Corp., parent company of Variety, have pacted to create a co-branded multiplatform entertainment segment for the Spanish-language network’s “Primer Impacto” newsmagazine that airs in the U.S. and Latin America. The “Variety en Primer Impacto” segment is now available across all Univision’s broadcast and digital platforms, highlighting the day’s most important entertainment news in Spanish with a focus on prominent Hispanic stars and newsmakers. “Variety’s
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Filed Under: Diversity News, Multicultural Media News

The National Hispanic University Partners with Canada College for Child Development Program

06/19/2013 By Leave a Comment
Dr. David Lopez, president of The National Hispanic University (NHU), and Dr. Lawrence Buckley, president of Canada College, sign an agreement Monday, June 17 that creates a partnership between the schools to offer NHU's Bachelor of Arts in Child Development at the Canada College University Center. Classes for the degree begin this fall and will be taught by NHU's award-winning faculty. Early Childhood Education is the largest academic program at Canada College and the partnership with NHU gives students the opportunity to earn a bachelors degree without leaving Canada. (PRNewsFoto/The National Hispanic University)

The National Hispanic University (NHU) and the San Mateo Community College District's Canada College announced today a partnership to offer NHU's Bachelor of Arts in Child Development program at Canada College in Redwood City, Calif., beginning fall 2013. The partnership expands access to a four-year degree completion for early childhood professionals who are looking to strengthen their knowledge base and skills while continuing their important work in the field. "As early childhood programs and schools become more
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Filed Under: Diversity News, Hispanic Culture News, Hispanic Excellence

Brazil, Mexico Drive Significant Ad Spend Growth in Latin America ( eMarketer)

06/19/2013 By Leave a Comment
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Total media ad spending in Latin America is expected to reach $36.97 billion in 2013, making it the region with the third-smallest outlays worldwide in that category. But it will register the second-fastest regional growth this year, expanding at a 7.5% rate, trailing only Eastern Europe, according to eMarketer estimates. The new eMarketer forecast for Latin America has been adjusted to reflect a slightly lower gross domestic product (GDP) growth outlook for the region this year, as well as inflation and currency
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Filed Under: Diversity News, Hispanic Market Facts/Research

DishLATINO launches nationwide Latino talent search

06/19/2013 By Leave a Comment
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DishLATINO kicked-off its first ever, nation-wide search for talented Latinos to star in a national commercial. If chosen, three current subscribers of DishLATINO have the opportunity to also win $5,000. DishLATINO is searching for three “stars” to record and submit a video that shares why they love their DishLATINO service. Customers can participate in this competition by visiting http://dishlatino.com/nuevaestrella and uploading a video up to 30 seconds long that details their passion for the DishLATINO brand.
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Hispanic agencies make their mark in Cannes

06/18/2013 By Leave a Comment

Via Hispanic Market Weekly Several Hispanic agencies have already picked up awards at the 2013 Cannes Lions International Advertising Festival. Alma won two silver Lions – in the outdoor and promotions categories, while Grupo Gallegos and La Comunidad picked up bronze awards. This year's festival saw 35,765 entries, up from 34,301 in 2012.
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Filed Under: Diversity News, Hispanic Excellence

KTDO Telemundo 48 comes in at No.1 in El Paso

06/18/2013 By Leave a Comment
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KTDO Telemundo 48 surpassed all other television stations in El Paso in primetime and early fringe, regardless of language, among adults 18-49, according to the latest Nielsen survey. KTDO was the #1 station in primetime (6-10pm), more than doubling its audience from the survey last February. The station led the closest competitor in the key 18-49 demographic by 32%. KTDO's primetime dominance was driven by the hugely popular novela El Senor de Los Cielos at 9pm, which was the highest rated primetime program in the
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Filed Under: Multicultural Media News

News Anchor Maria Elena Salinas to Receive 2013 Award for Outstanding Achievement in Hispanic Television

06/18/2013 By Leave a Comment
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Maria Elena Salinas, the award-winning network news co-anchor for Univision's Noticiero Univision, the winner of Hispanicize Event's 2012 Latinovator award, and co-host of the highly rated news magazine program Aqui y Ahora, has been selected to receive the prestigious 2013 Award for Achievement in Hispanic Television. The award is presented by the publishers and editors of leading television industry publications Broadcasting & Cable and Multichannel News. Salinas will accept this honor in person during a Luncheon
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Filed Under: Multicultural Media News, Upcoming Industry Events Tagged With: , , ,

CNN Latino launches in Miami

06/17/2013 By Leave a Comment
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CNN Latino, the Spanish-language programming block, is expanding to Miami, it was announced today by Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. With the addition of Miami to its existing presence in Los Angeles, New York, Orlando, Tampa, Phoenix and Salt Lake City, CNN Latino programming will now be available in markets that represent more than one third of U.S Hispanic homes since its launch in January 2013.
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VPE PR to promote new Spanish-language production of Menopause the Musical

06/17/2013 By Leave a Comment
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The producers of the highly successful musical production Menopause the Musical®  have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical®, debuting October 17 at the historic Montlabán Theater in Hollywood. “After 11 years of production in 450 US cities and 250 international cities, we are very excited to bring this Spanish-language version to the Hispanic market of Los Angeles,” said Seth Greenleaf, Tony Award-winning producer of GFour Productions. 
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Filed Under: Hispanic/Multicultural PR Briefs Tagged With: , , , ,

PRSA Miami is seeking award nominations

06/17/2013 By Leave a Comment
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PRSA Miami is seeking nominations for two major awards: The Bill Adams PRSA Lifetime Achievement Award and The Royal Palm Award. Bill Adams Lifetime Achievement Award The Bill Adams Lifetime Achievement Award is given to a PRSA member or retired member who meets the following criteria: • Has maintained tenure of 15 years of service in the public relations profession. • Has excelled in demonstrating support and dedication towards advancing the profession in communications and public relations (for example:
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Filed Under: Diversity News, Hispanic Excellence, Hispanic Organizations News Tagged With: , , ,

PRSA mourns passing of PRSA VP of public relations Arthur Andrew Yann III

06/17/2013 By Leave a Comment
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Our community joins me in mourning the sudden and unexpected passing of friend, coworker, colleague and PRSA member Arthur Andrew Yann III, APR, PRSA vice president of public relations, on Thursday evening, June 13. He was 48. Arthur first came to my office to interview as we were filling one of the toughest jobs in public relations — VP of PR for an organization representing more than 20,000 public relations professionals. He first joined PRSA in 1999, led his own agency, was a member of PRSA Counselors
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Filed Under: Hispanic PR Leader Interviews, Hispanic/Multicultural PR Briefs

Bauzá & Associates Wins Gold PRSA Mercury Award

06/17/2013 By Leave a Comment
Lilian and Hector Bauza, founders of Bauza and Associates

Bauzá & Associates earned a 2013 Gold PRSA Mercury Award in Creative Tactics for their “Latinos United for Professional Advancement” campaign. Hosted by the Connecticut Valley, Southern Connecticut Westchester/Fairfield chapters of the Public Relations Society of America (PRSA), and presented by WTIC’s Joe D’Ambrosio, this year’s Mercury Awards ceremony was held on June 13th at the Pond House Grille in Glastonbury, CT. Created in 1996 by the Connecticut Valley Chapter the Mercury Awards recognize
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Filed Under: Hispanic Excellence, Hispanic/Multicultural PR Briefs