The top 50 advertisers spent $4.47 billion to showcase their products to the U.S. Hispanic consumer from July 2012 through June 2013, up 12.1 percent from the $3.99 billion during the same time frame a year earlier, according to media monitoring company Nielsen.
Satellite TV provider Dish Network once again led the way, and this year there was little question of the company’s being No. 1 on the list — unlike last year, when Bancorp Inc. almost beat them out. Dish Network spent a whopping $595.49 million on
Latino filmmakers, actors and directors bring the passion, drama and intensity to the big screen, and many Latino film aficionados are looking forward to see what's in store for the Sundance Film Festival 2014 lineup.
The Sundance Film Festival announced its selections for their 2014 edition across five categories. Although the the Latino representation isn't as abundant as it was in the past, more movies are will be soon announced, so the outcome may be different than initially expected.
Which Latino films will
Univision News, the news division of Univision Communications, Inc, announced that its primetime newsmagazine Aquí y Ahora, reported year-over-year double-digit audience growth in the most recent November sweep among Total Viewers 2+ (+31%), Adults 18-49 (+25%) and Adults 18-34 (+31%).
“We are pleased to see that our investment and expansion in investigative journalism is helping Aquí y Ahora deliver year-over-year growth. These results speak to Univision’s ability to deliver in-depth reporting that’s
On Tuesday, December 3rd, 2013 LatinTRENDS magazine celebrated success, awarded excellence and acknowledged integrity during the Twelfth Annual Latino Trendsetter Awards & Scholarship Gala, a benchmark celebration, held at The Metropolitan Pavilion, in New York City’s trendy Chelsea district.
“I started these awards twelve years ago because I wanted to create a platform in which we could highlight people and recognize their work and achievements, and celebrate their successes. These are people that have
Pedro Toledo, director of community and government relations for Redwood Community Health Coalition, has been selected by a public online vote as the 2013 MillerCoors Líder of the Year. Toledo will receive a $25,000 grant to implement a Latino leadership project with MillerCoors for the Redwood Community Health Coalition, which is dedicated to helping underserved families have access to health care.
"I'm honored to have been selected as the 2013 MillerCoors Líder of the Year," Toledo said. "I thank everyone who
First “Check Before You Burn” spot airing in effort to curb wood burning
Sensis, a cross-cultural advertising agency with digital at its core, created an advertising campaign to help raise awareness about the effect wood burning has on Southern California air quality while introducing a new type of alert on days when wood smoke can create health and pollution risks. The campaign for the South Coast Air Quality Management District (SCAQMD) includes radio, billboards, digital, social media, print, and
Balsera Communications, a U.S. Hispanic public affairs agency, has been named a finalist for PRWeek’s Multicultural Campaign of the Year by PRWeek for its innovative work with the National Hispanic Landscape Alliance (NHLA). The winners will be announced March 20, 2014 during the 15th annual PRWeek Awards in New York City.
This nomination gives credence to the exceptional work that Balsera Communications has come to be known for – mobilizing and empowering Hispanic audiences while
MundoFox’s Andy Checo, MGSCOMM’s Federico Mejer and Univision’s Veronica Potes to continue leading the organization.
The Hispanic Public Relations Association’s New York Chapter today announced the 2014 Executive Board elected by its members. Andy Checo, marketing director at MundoFox, has been re-elected as President of the organization. Federico Mejer, managing director at MGSCOMM was also re-appointed as Vice President, as was Veronica Potes, integrated marketing manager at Univision, who previously
Daisy Expósito-Ulla, Chairman-CEO of d expósito & Partners, was recognized on December 3rd in New York City for being a “Latina Trendsetter,” a distinction created by Latin Trends magazine which celebrated its 12th Annual Latino Trendsetter Awards at The Metropolitan Pavillion.
Standing out among her many accomplishments, Ms. Expósito-Ulla was instrumental in developing the existing model for multicultural advertising and marketing agencies within multinational conglomerates. More recently, she
Leader in Local Print and Digital Coupons Seeks Entrepreneurs to Open New Territories -
Valpak, involved in local print and digital coupons, announced today it is seeking to expand its presence in Miami, Fla. Digital couponing industry quickly gaining popularity and overall coupon usage expected to grow by 150 percent from 2009 to 2014, especially among the rapidly growing Hispanic community, Valpak is poised to rapidly expand and is currently seeking entrepreneurs to invest in new franchise territories in theSouth
Cal State Fullerton Partners with Hispanicize to Launch Groundbreaking Hispanic Communication Internship and Research Program
California State University, Fullerton (CSUF), one of nation’s universities for graduating Latino students in communications, is partnering with Hispanicize Wire, Hispanicize 2014 and the Hispanic PR Blog to create a year-round, communications internship and research program.
“We’re excited to work with a dynamic Latino-owned media and social media brand like Hispanicize because they are at the forefront of what we as educators want to instill in our students about the new age of digital journalism, social
The Billboard Latin Music Conference, the longest-running and most prestigious event in the world dedicated to Latin music, celebrates its 25th anniversary in 2014. What began as a one-day event featuring five industry panels and two music showcases, has become the most powerful event in the Latin music industry worldwide. The conference draws hundreds of key industry executives, top Latin music artists, leading brand marketers, national radio programmers and prominent producers for four days of